However difficult life may seem, there is always something you can do and succeed at.
-Stephen Hawking
UGC Content Case Study
Momentary Ink knows creative fatigue has become a real thing specially on platform such as Fb Ads, Tiktok and know they always need fresh creatives in order to continue running ads. They had approached me for a few creative pieces to test out and after consulting and seeing the success of the test videos we entered a longer contract
I have been able to consistently provide them 5-10 creatives for testing every week for a 4 month advertising campaign during their peak season. Some of those creatives have had over 2 million video views and gave the brand a great ROAS. Not only did my experience in creating engaging content benefit the brand but the experience taught me a lot when it came to creating, managing talent, and meeting deadlines and I am grateful for the the opportunity.
Social Media Mgmt Case Study
My then boss, had expressed he wanted to have a better online presence in order to attract more customers. I quickly jumped into gear and explained to him the difference between social media presence between a local and a nationwide business. After our meeting I advised him on a plan of attack which consistent in the following
Creating and scheduling post for vids/pics and reels since at the time it was bringing in the most impressions and clicks.
Customized hashtags to reach a more local audience.
Designed a grid theme and colors for a more aesthetic look
Within a 1 month period we doubled in followers and increased engagement by %400. Next steps were to create an offer for his business in order to generate more leads online.
Short Video Format Editing/Reuse
I was approached by Tiel DIY on video editing. Having a Youtube presence and my website attached to the videos gave me the opportunity to work with them. Like me Tiel DIY had a lot of long format content 10min+ interviews, podcasts and such. Their idea was to create short format content and some UGC for their Tiktok, IG and YT shorts. We then came up with a plan to repurpose all the video and clip scenes, quotes with overlay text to repost on short video platforms.
My experience in Adobe premiere pro came in handy and I was able to extract 100's of clips from over 5hrs of video edit overlay text on them.
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